TickleWire
We’re hiring
Electronic toys kids still reach for a week later.
TickleWire designs and builds inventive, high-quality electronic devices that spark curiosity and stay fun long after the first play. We’re looking for people who want to build them with us.
Our mission
To design and build inventive, high-quality electronic devices that spark curiosity and stay fun long after the first play.
Our values
Seven things we hold ourselves to.
01
Fun comes first.
If a person doesn’t come back to it a week later, it isn’t done. We measure ourselves by replayability, not by first-day excitement.
02
Build things that make kids think.
Our devices let children tinker, compose, build and figure things out. We make toys that do something with the child, not toys that only sit there.
03
Make it with Indian soul.
We draw on India’s music, patterns, stories and ways of thinking, so children see their own world in what they play with.
04
Make it well, or don’t make it.
The India toy market is full of flimsy, forgettable products. We choose better materials, better engineering and finer details, and we hold ourselves to the standard of the best devices anywhere.
05
Learn by building.
We’re starting by building what already exists in order to master design, electronics, marketing and distribution.
06
Respect the child.
Children can tell when they’re being talked down to. We design for their intelligence, for every age, and with their safety always in mind.
07
Own it end to end.
Everyone here can touch the whole product, from sketch to circuit board to the shelf. We prefer builders and owners to specialists who hand work off.
Knowing our lane
What we will not do.
No
Plastic toys
Toy cars, piggy banks and the like.
No
Figurines
Toys that only sit there.
No
Standard board games
Think Monopoly or Business.
No
Sports toys
Badminton, balls, table tennis.
Join us
Want to build this with us?
If you’d like to touch the whole product, from sketch to circuit board to the shelf, we’d like to hear from you. Tell us what you’ve built.